Jan 3rd, 2014
Local Search Engine Optimization (SEO) for Real Estate Websites
At Realty Pixels, our team has over 8 years of SEO experience. With the addition of Local Search to the industry we’ve dedicated our resources to providing effective strategies for ranking our clients in the local search engine results. Whether you have only one location or multiple locations across the country our local SEO plan will help your real estate business to increase its local reach and gain more targeted exposure.
10 Step Local SEO Process:
- Local Keyword Research
Targeting the right keywords can make the difference between a good campaign and a great one. The first step in our Local SEO process is discovery. We get feedback from you on the different areas/communities that you service and identify the specialty services that set you apart from other real estate companies. With this information we are then able to complete our local research and develop a target keyword list that will help put you in front of your ideal clients.
- Competitive Analysis
Competitive analysis reveals the level of competition that currently exists for the keywords we will be targeting and the strategies already in place by your competitors. We use this information to see what they have done that is working well and integrate some of these into our concepts producing and even greater plan. We leave no stone unturned.
- Local SEO Site Audit
Before we begin optimizing, we thoroughly review your entire site and record all the sections that will need additions, corrections or overall improvements. This will help to ensure your site has a solid foundation that will work cohesively with our other off-site optimization efforts. We break this process down to the most miniscule item, as we want to be sure to every area that requires attention is addressed.
- Website Optimization
After gathering the results from our SEO audit, we go through each area we have identified that needs work and address them accordingly. We go beyond only reviewing keywords, titles and look to optimize everything that is applicable to ensure the that your site has the best chance at success. We address content, structure, usability, performance, focus and more. These include items such as, 404 pages, URL structure, title tags, meta descriptions, headings, location consistency, hCard microformat and more. Once we optimize your site it will then have the proper foundation for ranking well in t search engine‘s local results and a solid core for positive and substantial growth.
- Google Place Page Creation and/or Optimization
If you don’t have a Google places page we provide assistance to you so the account can be created. While the creation process is being completed, we ensure it is well optimized. If you already have a places page setup then we will thoroughly review it to ensure it is optimized. This will allow us to make improvements where deemed necessary.
- Local Citation Development
Citations are an essential factor in achieving better local rankings. We utilize several tried and proven tactics to help us identify, analyze and rate the best local-centric citations sources for your website. This technique is called prospecting. Then we take it beyond prospecting and work to get you the citations your site needs to assist in the process of bypassing your competition.
- Reviews System Integration
When clients review your website it tells the search engines about their experience with your service and gives them more information to work with when deciding how to rank your website in their local results. We identify the best review sources for your business and integrate a system to make it easily accessible for your users to be able to review your service. There may be times when you may receive negative reviews, for these situations we will help you by providing best practices ways to handle them.
- Local Link Development
Links are still the currency of the Internet and for local SEO, local link building is an essential factor. We will create a local link building strategy specific to the needs of your site and begin prospecting and work to earn you links from local websites focused on their cities and/or the real estate industry.
We continually review your site’s campaign to further optimize all possible areas as needed. This helps maintain the momentum of our strategies that are needed to obtain your site’s top local rankings.
We provide bi-weekly reporting to identify the progress of your campaign. This report will identify the various website pages that have listed your site as a result of the campaign. We will list the number of links we have been able to secure, and the rankings for the keywords we are targeting. When we complete and provide reporting to you, we strive to maintain transparency, keeping you informed for the duration of your local SEO campaign.
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